The last issue of “OC METRO”, a new era

Getting ready to prepare the new chapter of my career, here’s a sneak peek of the last issue of “OC METRO” before we officially become “OC Register Metro.” A recent acquisition of Churm Media by Freedom Communications Inc., owners of Orange County Register, has put a new spin on the magazine. Our new mission is Inspiration and Leadership.
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Portfolio: OCMETRO Cover, 12-08 Best & Worst

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Title: December OCMETRO Cover, The Best & Worst Issue, Tiger Woods

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2

Time Span: 2-3 Hours

About: Cover design for OCMETRO’s Best & Worst Issue with a special Tiger Woods feature. The Tiger Woods Learning Center was featured as one of the ‘Best’ events in Orange County California, 2008.

Designer Notes: Getting to work with a cover image of a well-known, famous face really opened the perspective up to produce a great cover.

Click through for the full image after the jump.
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Portfolio: OCMETRO Cover, 11-08 The Hot 25

Title: November 2008 OCMETRO Cover, The Hot 25: Revealed

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2, Illustrator CS2

Time Span: 6-8 Hours, concept to completion

About: Annually OCMETRO chooses it’s “Hot 25” business people of Orange County California. This year we wanted to try a fresh new look, with a feeling of anonymity to appeal to the readers and grab their attention.

Designer Notes: I really got to strech my design wings with this cover. Working for a business related publication, design like this is a tough sell. The image pleased enough of the decision makers and i got the green light to go ahead with the cover and cover story.

Portfolio: OCMETRO Cover, 10-08 Obama-McCain

Title: October OCMETRO Cover, What’s at stake for Orange County? Obama – McCain

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Illustrator CS2, Photoshop CS2

Time Span: 4 Hours

About: The cover story told of ways that each presidential candidate could effect Orange County, since we’re a hyper-local magazine media company.

Designer Notes: I wanted the cover to look vastly different than anything we’d produced in the past, bringing techniques and ideas which Churm Media hadn’t explored before. The idea of adding in the Orange slices was to really bring the hyper-local aspect to the cover, and to get a nice bright splash of colors.

Portfolio: CEO Centerfold, Andre Filip 10-08

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Title: CEO Centerfold – Andre Filip, OCMETRO 10-08

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop

Time Span: 1 hour.

About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.

Designer Notes: This was my second CEO centerfold design for OCMETRO Magazine, and the first ever horizontal layout for the section.

click through for full image.
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Portfolio: 10-11-07 OC Life: Stage Layout

10-11-07 OCMETRO OC Life LayoutTitle: 10-11-07 OC Life: Stage Layout

Client: Churm Media, in association with OCMETRO BUSINESS Magazine

Program(s) Used: Phototshop & Quark

Time Span: 1 Hour

About: Prior to the redesign of OCMETRO BUSINESS magazine, the section OC LIFE was the place to get on the pulse of what’s going on in Orange County, California. This particular layout was was written for a review of the Slidebar Rock N Roll Café.

Designer Notes: Early in my career at Churm Media, as a Graphic Designer (Now Art Director), I played things safe, by the book. I soon learned that i had a lot of insightful, fresh new ideas to lend to the editorial pages that had been assigned to me, whereas previously i was strictly designing ads. This was one of my early chances to show the company something new, something they’d shyed away from before, for whatever reason. Large images are ALWAYS eye catching, so with my newfound responsibility I set out to make a name for myself in the staff boxes and directories of Churm Media and OCMETRO BUSINESS magazine.

Portfolio: 2-08 OC Family Cover

Title: 2-08 OC Family Cover

Client: Churm Media, in association with OC Family Magazine

Program(s) Used: Photoshop & Quark

Time Span: 5 Hours (Including the photo shoot)

About: Cover for the February 2008 OC Family Magazine. The feature was “What is Love?”. Students from 4 different grades were asked the question and the best/cutest/most heart-warming answered were published as the cover story.

Designer Notes: This cover and January’s cover were for a photo shoot all rolled into one day, my first. Needless to say i was a bit nervous, not 100% sure what i was doing, but had some great guidance from Sonia Chung (Art Director for OC METRO BUSINESS magazine) to help me along my way.

Portfolio: 11-07 Feature Story Spread

Title: November 2007 OC Family Magazine Feature Story Spread

Client: Churm Media, in association with OC Family Magazine

Program(s) Used: Quark, Photoshop

Time Span: Working on deadline, this entire layout took around 2-3 hours.

About: 4 page layout done for a story written about moms who’ve started their own businesses, successfully.

Designer Notes: I had a lot of fun with this design. It was one of my earlier layouts that I was able to have a lot of freedom with. I wanted to bring a new look to the magazine as the newly appointed Art Director of OC Family Magazine & Inland Empire Family Magazine. The idea was to get a good amount of type to imagery balance.

Portfolio: 1-08 Cover Story

Inland Empire Family Cover StoryInland Empire Family Cover StoryTitle: January Cover Story

Client: Churm Media, in association with OC Family Magazine & Inland Empire Family Magazine

Program(s) Used: Quark, Photoshop

Time Span: (Cover) 1-3 hours, (layout) 3-4 hours

About: Cover Story spread and Magazine cover for Inland Empire family 1-08 Issue. The cover story was the “heroes” issue.

Cover Photography: Uncredited due to legalities

Designer Notes: The “Heroes Issue” is a very important issue for the Churm Media family of magazines. It signified the launch into the new year and another great place for me to show off my sea legs ar OC Family & Inland empire Family magazine’s Art Director.

Portfolio: PAHR & The Riv, Golf Advertisement

Title: PAHR & The Riv, Golf Advertisement

Client: Churm Media, in association with Southland Golf Magazine

Program(s) Used: Quark, Photoshop, Illustrator

Time Span: 2-3 hours to completion

About: Wanted a fresh new look to compete with other clothing ads in their chosen advertising magazine (southland golf magazine). Direction was for something modern, cutting edge, with supplied logos and photography.

Designer Notes: Finally, an ad that has that “National” feel to it. This was the diamond in the rough of design assignments at Churm Media.