Great ad from Vespa

Filed Under (Advertisement, Corporate, Design) by lhodsdon on 03-07-2008

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I saw this ad on Dark Roasted Blend and couldn’t resist re-showing it to the world. For anyone who’s ever sat in traffic, this ad makes perfect sense! (I’d know, I live in Orange County, CA)

Vespa Ad

Portfolio: 2008 Hot 25 Logo Designs

Filed Under (Churm Media, Corporate, Design, Illustrator, Logos, OC METRO BUSINESS, Portfolio, Typography) by lhodsdon on 02-06-2008

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Title: OC METRO BUSINESS Hot 25 2008 Logo Design

Client: Churm Media, in association with OC METRO BUSINESS

Program(s) Used: Illustrator

Time Span: 10 hours (Concept, client revisions, completion)

About: Every year OC METRO BUSINESS host it’s annual Hot 25 Event. the event honors hottest 25 people of Orange County, not a beauty contest. This includes entrepreneurs, business executives, managers, or just anyone in general making huge waves in Orange County. Every year the event is themed, and has to do with the new directions that OC METRO BUSINESS is going. This year the event, and the company, is completely rebranding itself as a web and digital entity, hence the theme “Hot Goes Digital”. The client’s idea was to show how OC METRO BUSINESS is moving into the 2.0, very web friendly.

Designer Notes: My original concept for this logo was to incorporate the feel of web 2.0. Very glossy, colorful, reflections, clean, simple and sleek all into one logo. After showing a first round of designs and color combinations the client didn’t want to stray from it’s branding and the logos went through a revision and font change. The end result is what you see above and a bit different that the original concept, but what the client wants, the client gets.

Portfolio: 11-07 Feature Story Spread

Filed Under (Design, OC/IE Family, Photoshop, Portfolio, Quark) by lhodsdon on 12-05-2008

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Title: November 2007 OC Family Magazine Feature Story Spread

Client: Churm Media, in association with OC Family Magazine

Program(s) Used: Quark, Photoshop

Time Span: Working on deadline, this entire layout took around 2-3 hours.

About: 4 page layout done for a story written about moms who’ve started their own businesses, successfully.

Designer Notes: I had a lot of fun with this design. It was one of my earlier layouts that I was able to have a lot of freedom with. I wanted to bring a new look to the magazine as the newly appointed Art Director of OC Family Magazine & Inland Empire Family Magazine. The idea was to get a good amount of type to imagery balance.

Big Head Design, Back up and running!

Filed Under (Artwork, Corporate, Design, Logos, Photography) by lhodsdon on 11-05-2008

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My good friend over at Big Head Design is back on the ball. He’s gone from a graphic designer to a Lead Designer in just under 2 years! Congratulations on the big move and the new site.

Big Head Design specializes in full company branding and identity. They’ve got the tentacles and outreach to do everything possible, from flash to business cards. With cutting edge designs and ‘in-the-now’ knowledge of design trends and directions, BHD is the right choice for anyone’s business branding needs. From jobs as simple as a letterhead to jobs as giant as billboard advertising, Justin at BDH, treats each job with the utmost importance. No job is too small, or too big, for this full service company to handle!

Good luck Justin and the BHD team!