The last issue of “OC METRO”, a new era

Getting ready to prepare the new chapter of my career, here’s a sneak peek of the last issue of “OC METRO” before we officially become “OC Register Metro.” A recent acquisition of Churm Media by Freedom Communications Inc., owners of Orange County Register, has put a new spin on the magazine. Our new mission is Inspiration and Leadership.
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Feature story layout 3-2011

I probably should have marked this with ‘mock’ or ‘concept’ because as you may have noticed this doesn’t actually appear in the 3-2011 issue of OCMETRO. What’s that? You don’t have the March issue of OCMETRO adorning your coffee table. For shame! I digress. Sometimes the limitations of dense stock photo heavy pages is the bland, “I’ve seen this before” quality you get with the available choices. So, when a gem like the above comes along the opportunity is not to be missed… or so I thought. Silly me. Not living in the ‘I’m the king, me, me, me’ world I wish I lived in as a creative director, there’s always someone higher on the food chain that has the power to veto, and veto they did. Luckily concept can live on in blog. HUZZAH!

OCMETRO June 2009 Cover

OCMTERO’s annual “Women in Business” cover design. In an attempt to pull off an elegant, Vanity Fair-esque look, we enlisted the help of South Coast Plaza for wardrobe, Solmas for hair & makeup and our amazing freelance photographer, Challenge Roddie, for capturing it all. This cover design was quite the departure from our standard business type covers, but with each of the women on the listing being the top of million-dollar plus companies, we had to do something special.

year 29 || day 64 – let’s play a little word association

OCMETRO Hot 25 Honoree cookie from Wonderland Bakery

COOKIES! Somehow, still one of the funniest parts from Van Wilder. If you don’t get the joke, don’t worry. Wonderland Bakery in Irvine made these delicious, not that I ate any *wiping crumbs out of the keyboard*, treats for this year’s OCMETRO Hot25. We sent out intern couriers to each of our honorees with these cookies and an invitation attached, because who doesn’t love getting some free sweets!

year 29 || day 61 – hot25 2010, on the day of

Steve Churm with Don Craig at the OCMETRO Hot 25 2010

Every year for 21 years OCMETRO hosts it’s picks for the region’s hottest 25 people. Tonight, literally, was the first year of trying a 360° approach to the presentation with a round stage, the first year for staging with DPS and the first year for many of the companies new employees. Smooth as ever, the event went off without a hitch. Huge credits has to go out to Anna Romiti and Katie Jonegeward of RipeOrange who put the event together for Churm Media. They were also the ones who hired such fine photographers as myself and Brandon Jaime. Awards were given, drinks were had and socializing/networking was exchanged. Successful event? I say, without a doubt.

In this photo you can see the lighter natured side of Churm Media CEO, Steve Churm, with Don Craig, the founder of “Old Guys Rule”. Don was nice enough to bring this shirt for Steve to keep as a memento of the night and a thank you for recognizing him as one of the prestigious 25. I can only hope to be that cool when I’m an “old guy”

Congratulations to this year’s Hot 25 honorees.

  • Camera: Canon T2i
  • Focal Length: 50mm
  • Shutter: 1/60
  • Aperture: f/4.0
  • ISO: 400

year 29 || day 55 – nom nom nom

OCMETRO's 40 Under 40 Carrot cake desert

Busy taking photos the whole night, I missed my opportunity to #nom on one of these delicious looking carrot cake samplers. The buzz from the crowd was enough to make me miss the sweetness too, as I watched multiple people going back for seconds, and some, thirds. Luckily I’m not a huge desert fan (I know, who doesn’t like deserts! freak!) so I can tell myself I didn’t miss out on much. Now, chocolate chip cookies and/or brownies … that’s a different story. Not quite falling into the “desert” category I let them pass my test. They’re more of a “lifeblood” category. Nom nom nom!

  • Camera: Canon T2i
  • Focal Length: 50mm
  • Shutter: 1/60
  • Aperture: f/1.8
  • ISO: 500
  • Note: To get this shot i didn’t use a flash, just the natural light from a nearby window. Without a nice lighting setup, finding ways to use natural light will produce a more “realistic” looking image, since it’s what the viewers eye would be normally seeing.
  • Tip: Use a large aperture (smaller number) so that you can get a nice depth of field to the images, focusing on one singular item.

year 29 || day 54 – green team award

OCMETRO Green Team Event Award

This year’s OCMETRO “Green” issue was accompanied by the first-ever Green Team Event. When searching for awards the OCMETRO team wanted to find something environmentally friendly, but still unique. They found these recycled glass awards made from melted down glass and formed into these etch-able pyramids. I’m not sure if there’s an added dye or if it was the process itself, but the blue hue of the glass was a perfect offset to the etch marks made into the face.

  • Camera: Canon T2i
  • Focal Length: 50mm
  • Shutter: 1/60
  • Aperture: f/1.4
  • ISO: 100
  • Tip: Use a large aperture (smaller number) so that you can get a nice depth of field to the images, focusing on one singular item.

year 29 || day 35 – el Brandito

Brandon Jaime at OCMETRO's 40 Under 40 event

Brandon Jaime, international spy … photographer extraordinaire. Pausing between shots at OCMETRO’s 2010 49 Under 40 event, Brandon hones up on his male modeling pose. Someday man, someday.

Not only possessing the chops of a designer, an art director and a photographer, Brandon is also going to be my lifeline/phone-a-friend on any quiz game show. Being a fan of the History channel and Ghost Adventures must be the secret combo the storing pounds of useless brain goop because I’ve lost many a pop culture reference bets to this savant. Someday I’ll get my Rhazel and Biz Markie knowledge correct … no more Rooster Burritos for you my friend!

May the party monster rage on!

Note: So you may have noticed the post date on this as being a day behind my daily post goal of 29, but my blog, my rules. It doesn’t count if I haven’t gone to sleep yet, right? Right! So as I clank away at these keys at 2:00am, its not a missed day until my head hits the pillow … which is in about 3, 2, 1 … post.

year 29 || day 18 – Steve Churm, the interview

Steve Churm at OC METRO's 40 Under 40 Cocktail Event

For the past decade or more (I’m not up on my OC info, clearly) OC METRO and Churm Media have been putting on an event to feature Orange County’s ’40 Under 40′. They Recognize people from all different industries and businesses with a cover story in the OC METRO magazine, online and at the cocktail event, all under 40ers. This year as Director of Design of Churm Media and budding photo journalist/hobbyist, I got to test out my photography skills for the magazine. Getting my sea legs was a bit tough. It’s rough to ask people who’re deep in networking mode to pause for photos, but I managed.

This shot was of our President & CEO, Steve Churm, giving an on location interview to one of the media crews covering the event. Stealing their lighting I was able to get a really nice dynamic shot of Steve mid answer.

Luckily my novice didn’t shine too bright that night, and I’ve actually had the opportunity to shoot a couple more of Churm Media’s events since. Hobby turned passion isn’t such a bad thing.

Portfolio: CEO Centerfold, Lincoln Salazar 2-09

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Title: February 2009 OCMETRO CEO Centerfold, Lincoln Salazar

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2

Time Span: 2 hours

About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.

Designer Notes: This was my 6th design of a CEO centerfold for OCMETRO magazine.

Click through for the full image after the jump.
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Portfolio: OCMETRO Cover, 12-08 Best & Worst

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Title: December OCMETRO Cover, The Best & Worst Issue, Tiger Woods

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2

Time Span: 2-3 Hours

About: Cover design for OCMETRO’s Best & Worst Issue with a special Tiger Woods feature. The Tiger Woods Learning Center was featured as one of the ‘Best’ events in Orange County California, 2008.

Designer Notes: Getting to work with a cover image of a well-known, famous face really opened the perspective up to produce a great cover.

Click through for the full image after the jump.
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Portfolio: CEO Centerfold, Clarissa Ngo 1-09

Title: January 2009 OCMETRO CEO Centerfold, Clarissa Ngo

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2

Time Span: 2 hours

About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.

Designer Notes: This was my 5th design of a CEO centerfold for OCMETRO magazine and third in a horizontal layout.

Portfolio: CEO Centerfold 12-08, Chris Hite

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Title: December 2008 OCMETRO CEO Centerfold, Chris Hite

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2

Time Span: 2 hours

About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.

Designer Notes: This was my 4th design of a CEO centerfold for OCMETRO magazine and second in a Horizontal layout.

Click through for the full image after the jump.
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Portfolio: OCMETRO Cover, 11-08 The Hot 25

Title: November 2008 OCMETRO Cover, The Hot 25: Revealed

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2, Illustrator CS2

Time Span: 6-8 Hours, concept to completion

About: Annually OCMETRO chooses it’s “Hot 25” business people of Orange County California. This year we wanted to try a fresh new look, with a feeling of anonymity to appeal to the readers and grab their attention.

Designer Notes: I really got to strech my design wings with this cover. Working for a business related publication, design like this is a tough sell. The image pleased enough of the decision makers and i got the green light to go ahead with the cover and cover story.

Portfolio: CEO Centerfold, Leila Entezam 11-08

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Title: November OCMETRO CEO Centerfold, Leila Entezam

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2

Time Span: 2 Hours

About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.

Designer Notes: This was my 3rd design of a CEO centerfold for OCMETRO magazine.

Click through for the full size image after the jump…
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Portfolio: CEO Centerfold, Andre Filip 10-08

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Title: CEO Centerfold – Andre Filip, OCMETRO 10-08

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop

Time Span: 1 hour.

About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.

Designer Notes: This was my second CEO centerfold design for OCMETRO Magazine, and the first ever horizontal layout for the section.

click through for full image.
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Portfolio: OCMETRO Cover, 9-08 Tito Ortiz

Title: September OCMETRO Cover – Tito Ortiz

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop

Time Span: 4 Hours total project

About: October Issue cover design for OCMETRO

Designer Notes: This was the first issue of the re-design, and my first cover for OCMETRO (Previously i’d been designing OCFAMILY & Inland Empire Family Covers & layouts)