Mad Men – OC Register Metro July 1 2013 Cover

The July 1st ’13 cover design OC Register Metro magazine. Metro explores how the industry has changed over the past 30 years, who the key players are … and, of course, how to stay ‘creatively inebriated.’ Photo by Challenge Roddie. Design by Luke Adam Hodsdon. MUA by Veronica Balibrera.

Tools: InDesign, Photoshop

OC Register Metro July 1 2013 Cover featuring Ryan Abbate of Pacific Communications. Photo by Challenge Roddie. Design by Luke Adam Hodsdon

OCMETRO July 2009 Cover

What do Island Cowgirl Jewelry, Related Grey, Innovative Results and Carl Warren & Co. all have in common. This cover of course! Sheesh, sometimes I just gotta spell it out for ya. Shot by the ohh-so-talented Challenge Roddie, this cover pulled 4 very different industries together in one studio to hit a home run concept. Plus, the little dog, Dexxy, didn’t poop on anything, so there’s that!

OCMETRO June 2009 Cover

OCMTERO’s annual “Women in Business” cover design. In an attempt to pull off an elegant, Vanity Fair-esque look, we enlisted the help of South Coast Plaza for wardrobe, Solmas for hair & makeup and our amazing freelance photographer, Challenge Roddie, for capturing it all. This cover design was quite the departure from our standard business type covers, but with each of the women on the listing being the top of million-dollar plus companies, we had to do something special.

OCMETRO May 2009 Cover

My first year designing the annual “40 Under 40” for OCMETRO and Churm Media, and I wanted to make a mark. Inspired by a design I’d seen on one of my frequented design blogs, I undertook the arduous task of manually typesetting each and every name to fit the shape of the ’40’ … even despite the editorial blunders of misspelled names that I later had to reformat and fit into an already tight, finished piece. Despite the grief and “woe is me” moments, the finished piece really stood on it’s own and was a big hit at the event and with our readers.

OCMETRO February 2009 Cover

In the world o’ publishing, sometimes we don’t always get the cream of the crop when it comes to image selection. For whatever the case may be, we might be given lemons. In particular, I was given this image as a high res option for our cover story layout, and ended up making due with it as a cover image. Interesting enough in it’s own right, dabble in a little bit of typography and clipping paths, BOOM! Cover!

slashdot /. the magazine

Prepping my team at Churm Media for the big switch from Quark 8 to InDesign CS5 (Hallelujah!), I assigned the project for everyone to design a magazine cover using exclusively InDesign and supporting Adobe products, for photo retouching/manipulation. They were given free reign, with the one caveat being that it had to look like a magazine cover, not an art piece. Being a team player I to took part in this exercise. Drawing inspiration from, quite possibly, the best news site on the internet, I set my goals at creating a cover for slashdot. Their tagline says it all, “News for nerds. News that matters.”. Being a long time follower of the site, and getting 90% of my conversation topics their as well, I knew that I wanted a cover subject that would ‘fit’. John Stewart immediately jumped to mind and my search of google images began. Maybe not the obvious choice for a “nerd news” magazine, but the guy has brains and wit to match … I knew the fit would work. Once I had the idea, the rest was a breeze.

Design then and now: Playboy covers

Playboy 50\'s CoverPlayboy 50\'s CoverPlayboy 50\'s CoverPlayboy 50\'s CoverPlayboy 2000\'s CoverPlayboy 2000\'s CoverPlayboy 2000\'s CoverPlayboy 2000\'s CoverThrough a little bit of link surfing I came across a page called Xpozio and tripped onto these above Playboy magazine covers. I thought it was so interesting to see how our culture has changed so much in just a short 50 years. The old covers at their time were probably considered risque and exposing, but compared to the covers of the 2000’s they seem like a child’s paint by numbers!

Working as an Art Director for Churm Media and designing covers for OC Family magazine and IE Family magazine it’s part of my job to stay up to date and current with magazine design, so when i see something as extraordinary as this national magazine undergo such huge changes it makes me take a look back at the short 10 years that Churm Media’s Family publications have been around and how much they’ve grown and evolved (to come in a later post, it’s on my to do list)