The last issue of “OC METRO”, a new era

Getting ready to prepare the new chapter of my career, here’s a sneak peek of the last issue of “OC METRO” before we officially become “OC Register Metro.” A recent acquisition of Churm Media by Freedom Communications Inc., owners of Orange County Register, has put a new spin on the magazine. Our new mission is Inspiration and Leadership.
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OCMETRO June 2009 Cover

OCMTERO’s annual “Women in Business” cover design. In an attempt to pull off an elegant, Vanity Fair-esque look, we enlisted the help of South Coast Plaza for wardrobe, Solmas for hair & makeup and our amazing freelance photographer, Challenge Roddie, for capturing it all. This cover design was quite the departure from our standard business type covers, but with each of the women on the listing being the top of million-dollar plus companies, we had to do something special.

year 29 || day 35 – el Brandito

Brandon Jaime at OCMETRO's 40 Under 40 event

Brandon Jaime, international spy … photographer extraordinaire. Pausing between shots at OCMETRO’s 2010 49 Under 40 event, Brandon hones up on his male modeling pose. Someday man, someday.

Not only possessing the chops of a designer, an art director and a photographer, Brandon is also going to be my lifeline/phone-a-friend on any quiz game show. Being a fan of the History channel and Ghost Adventures must be the secret combo the storing pounds of useless brain goop because I’ve lost many a pop culture reference bets to this savant. Someday I’ll get my Rhazel and Biz Markie knowledge correct … no more Rooster Burritos for you my friend!

May the party monster rage on!

Note: So you may have noticed the post date on this as being a day behind my daily post goal of 29, but my blog, my rules. It doesn’t count if I haven’t gone to sleep yet, right? Right! So as I clank away at these keys at 2:00am, its not a missed day until my head hits the pillow … which is in about 3, 2, 1 … post.

year 29 || day 18 – Steve Churm, the interview

Steve Churm at OC METRO's 40 Under 40 Cocktail Event

For the past decade or more (I’m not up on my OC info, clearly) OC METRO and Churm Media have been putting on an event to feature Orange County’s ’40 Under 40′. They Recognize people from all different industries and businesses with a cover story in the OC METRO magazine, online and at the cocktail event, all under 40ers. This year as Director of Design of Churm Media and budding photo journalist/hobbyist, I got to test out my photography skills for the magazine. Getting my sea legs was a bit tough. It’s rough to ask people who’re deep in networking mode to pause for photos, but I managed.

This shot was of our President & CEO, Steve Churm, giving an on location interview to one of the media crews covering the event. Stealing their lighting I was able to get a really nice dynamic shot of Steve mid answer.

Luckily my novice didn’t shine too bright that night, and I’ve actually had the opportunity to shoot a couple more of Churm Media’s events since. Hobby turned passion isn’t such a bad thing.

year 29 || day 14 – Churm-Danielson wedding

Churm-Danielson wedding table placements
The summer of 2010 finished off with two great weddings, the latter of which was my boss’s daughter. The setting was against the Newport Beach Shady Canyon Golf Club and topped with some of the cleanest, typographic invitations and table placements.

Twitter Cheat Sheet

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Today at Churm Media, I was tasked with making a twitter help guide so that our editorial/marketing teams could help spread the word about our brands (@OCMETRO, @OCFamily, @IEFamily). That’s when i realized that if you’re not an internet savvy, hip user then you probably don’t really get the “jump right in and learn how to swim” aspect of twitter. Thus… the twitter cheat sheet. You may even notice a little shout out to a couple tweople (Twitter + people); @Tutorial9, @CameronOlivier, @Sethetter & @Vectips.

Click through to download the full size cheat sheet. PDF Available below image.
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Portfolio: CEO Centerfold, Leila Entezam 11-08

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Title: November OCMETRO CEO Centerfold, Leila Entezam

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2

Time Span: 2 Hours

About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.

Designer Notes: This was my 3rd design of a CEO centerfold for OCMETRO magazine.

Click through for the full size image after the jump…
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Portfolio: OCMETRO Cover, 10-08 Obama-McCain

Title: October OCMETRO Cover, What’s at stake for Orange County? Obama – McCain

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Illustrator CS2, Photoshop CS2

Time Span: 4 Hours

About: The cover story told of ways that each presidential candidate could effect Orange County, since we’re a hyper-local magazine media company.

Designer Notes: I wanted the cover to look vastly different than anything we’d produced in the past, bringing techniques and ideas which Churm Media hadn’t explored before. The idea of adding in the Orange slices was to really bring the hyper-local aspect to the cover, and to get a nice bright splash of colors.

Portfolio: OCMETRO Cover, 9-08 Tito Ortiz

Title: September OCMETRO Cover – Tito Ortiz

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop

Time Span: 4 Hours total project

About: October Issue cover design for OCMETRO

Designer Notes: This was the first issue of the re-design, and my first cover for OCMETRO (Previously i’d been designing OCFAMILY & Inland Empire Family Covers & layouts)

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Fun With Photoshop - Artist Brandon JaimeArtist: Brandon Jaime (e-mail)
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Fun With Photoshop - Artist Brandon JaimeArtist: Brandon Jaime (e-mail)
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