Title: January OCMETRO Cover, The ECOnomics Report, Special Green Issue
Client: Churm Media, in association with OCMETRO
Program(s) Used: Quark 6, Photoshop CS2
Time Span: 4-8 Hours
About: OCMETRO’s first “Green” issue. They wanted something to capture the feel of the large green movement in Orange County.
Designer Notes: Thanks to online tutorials (via PSD Tuts), this cover was not only fun, but also a huge learning experience. The client loved the idea from the start.
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Title: February 2009 OCMETRO CEO Centerfold, Lincoln Salazar
Client: Churm Media, in association with OCMETRO
Program(s) Used: Quark 6, Photoshop CS2
Time Span: 2 hours
About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.
Designer Notes: This was my 6th design of a CEO centerfold for OCMETRO magazine.
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Title: December OCMETRO Cover, The Best & Worst Issue, Tiger Woods
Client: Churm Media, in association with OCMETRO
Program(s) Used: Quark 6, Photoshop CS2
Time Span: 2-3 Hours
About: Cover design for OCMETRO’s Best & Worst Issue with a special Tiger Woods feature. The Tiger Woods Learning Center was featured as one of the ‘Best’ events in Orange County California, 2008.
Designer Notes: Getting to work with a cover image of a well-known, famous face really opened the perspective up to produce a great cover.
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Title: January 2009 OCMETRO CEO Centerfold, Clarissa Ngo
Client: Churm Media, in association with OCMETRO
Program(s) Used: Quark 6, Photoshop CS2
Time Span: 2 hours
About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.
Designer Notes: This was my 5th design of a CEO centerfold for OCMETRO magazine and third in a horizontal layout.
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Title: December 2008 OCMETRO CEO Centerfold, Chris Hite
Client: Churm Media, in association with OCMETRO
Program(s) Used: Quark 6, Photoshop CS2
Time Span: 2 hours
About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.
Designer Notes: This was my 4th design of a CEO centerfold for OCMETRO magazine and second in a Horizontal layout.
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Title: November 2008 OCMETRO Cover, The Hot 25: Revealed
Client: Churm Media, in association with OCMETRO
Program(s) Used: Quark 6, Photoshop CS2, Illustrator CS2
Time Span: 6-8 Hours, concept to completion
About: Annually OCMETRO chooses it’s “Hot 25″ business people of Orange County California. This year we wanted to try a fresh new look, with a feeling of anonymity to appeal to the readers and grab their attention.
Designer Notes: I really got to strech my design wings with this cover. Working for a business related publication, design like this is a tough sell. The image pleased enough of the decision makers and i got the green light to go ahead with the cover and cover story.
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Title: OCFAMILY.com Masthead
Client: Churm Media, in association with OCFAMILY
Program(s) Used: Illustrator CS2
Time Span: 3 Hours
About: Churm Media requested a way to show it’s readers and advertisers the success it’d had at this year’s annual PPA (Parenting Publications of America) Awards Convention.
Designer Notes: I really wanted to explore trying to make the banner really appear as if it was intertwining throughout the Masthead. Piggybacking upon the great success of OCFAMILY’s website at this years Parenting Publications of America’s Annual awards contest & ceremony. Here are what some of the judges had to say about the website itself.
Gold: OC Family; Kimberly Porrazzo; Kristen Schott; Jeff Kitchen
OC Family’s web site provided rich multimedia content for its users. The highlight of this content is the ability for OC Family’s community to contribute photos of children. The photos are tastefully incorporated into the Web site’s design and provide an engaging entry-point into the site’s additional content. The directory of community businesses provides detail with both contact information and a description of services.
Title: November OCMETRO CEO Centerfold, Leila Entezam
Client: Churm Media, in association with OCMETRO
Program(s) Used: Quark 6, Photoshop CS2
Time Span: 2 Hours
About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.
Designer Notes: This was my 3rd design of a CEO centerfold for OCMETRO magazine.
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Title: October OCMETRO Cover, What’s at stake for Orange County? Obama – McCain
Client: Churm Media, in association with OCMETRO
Program(s) Used: Quark 6, Illustrator CS2, Photoshop CS2
Time Span: 4 Hours
About: The cover story told of ways that each presidential candidate could effect Orange County, since we’re a hyper-local magazine media company.
Designer Notes: I wanted the cover to look vastly different than anything we’d produced in the past, bringing techniques and ideas which Churm Media hadn’t explored before. The idea of adding in the Orange slices was to really bring the hyper-local aspect to the cover, and to get a nice bright splash of colors.
Full image after the jump…
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Title: CEO Centerfold – Andre Filip, OCMETRO 10-08
Client: Churm Media, in association with OCMETRO
Program(s) Used: Quark 6, Photoshop
Time Span: 1 hour.
About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.
Designer Notes: This was my second CEO centerfold design for OCMETRO Magazine, and the first ever horizontal layout for the section.
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Title: September OCMETRO Cover – Tito Ortiz
Client: Churm Media, in association with OCMETRO
Program(s) Used: Quark 6, Photoshop
Time Span: 4 Hours total project
About: October Issue cover design for OCMETRO
Designer Notes: This was the first issue of the re-design, and my first cover for OCMETRO (Previously i’d been designing OCFAMILY & Inland Empire Family Covers & layouts)
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Title: 10-11-07 OC Life: Stage Layout
Client: Churm Media, in association with OCMETRO BUSINESS Magazine
Program(s) Used: Phototshop & Quark
Time Span: 1 Hour
About: Prior to the redesign of OCMETRO BUSINESS magazine, the section OC LIFE was the place to get on the pulse of what’s going on in Orange County, California. This particular layout was was written for a review of the Slidebar Rock N Roll Café.
Designer Notes: Early in my career at Churm Media, as a Graphic Designer (Now Art Director), I played things safe, by the book. I soon learned that i had a lot of insightful, fresh new ideas to lend to the editorial pages that had been assigned to me, whereas previously i was strictly designing ads. This was one of my early chances to show the company something new, something they’d shyed away from before, for whatever reason. Large images are ALWAYS eye catching, so with my newfound responsibility I set out to make a name for myself in the staff boxes and directories of Churm Media and OCMETRO BUSINESS magazine.
Title: 1-08 Feature Story Spread (ADHD)
Client: Churm Media, in association with OC Family Magazine & Inland Empire Family Magazine
Program(s) Used: Quark & Photoshop
Time Span: 3-6 Hours
About: A small feature story (full story on ocfamily.com) that was run in OC Family magazine.
Designer Notes: Point. Set. Match. I wanted to design something fun, but serious. I think the content speaks for itself, thanks to the editor Lynn Armitage, and the layout lent itself to the imagery making it fun to read, even though the subject matter is anything but. Children’s health issues are always a huge concern for parents and i wanted them to get a sense of connection with the story, not just pages of information, but something showing that there’s people out there who care and have dealt with this issue too.
Title: 2-08 OC Family Cover
Client: Churm Media, in association with OC Family Magazine
Program(s) Used: Photoshop & Quark
Time Span: 5 Hours (Including the photo shoot)
About: Cover for the February 2008 OC Family Magazine. The feature was “What is Love?”. Students from 4 different grades were asked the question and the best/cutest/most heart-warming answered were published as the cover story.
Designer Notes: This cover and January’s cover were for a photo shoot all rolled into one day, my first. Needless to say i was a bit nervous, not 100% sure what i was doing, but had some great guidance from Sonia Chung (Art Director for OC METRO BUSINESS magazine) to help me along my way.
Title: 12-07 Feature Story Spread (Annual Family Photography Contest)
Client: Churm Media, in association with OC Family Magazine & Inland Empire Family Magazine
Program(s) Used: Quark and Photoshop
Time Span: 4-8 Hours
About: Throughout the year OC Family and Inland Empire Family magazines run a feature called Picture perfect, which collects submissions from readers of their children’s photographs. Come December of every year they run an annual feature for the winners. Read, and see, the entire 2007 story on ocfamily.com
Designer Notes: My idea was to make this layout look like a worn family scrapbook or photo album. Seeing as this was an annual feature purely dealing with reader submitted photographs, i wanted to make it look fun and inviting. I used a parchment paper background and an image border with frayed edges, to simulate those wacky scissor cuts that people do now. End result, i’m happy with.
