Title: OC METRO BUSINESS Hot 25 2008 Logo Design

Client: Churm Media, in association with OC METRO BUSINESS

Program(s) Used: Illustrator

Time Span: 10 hours (Concept, client revisions, completion)

About: Every year OC METRO BUSINESS host it’s annual Hot 25 Event. the event honors hottest 25 people of Orange County, not a beauty contest. This includes entrepreneurs, business executives, managers, or just anyone in general making huge waves in Orange County. Every year the event is themed, and has to do with the new directions that OC METRO BUSINESS is going. This year the event, and the company, is completely rebranding itself as a web and digital entity, hence the theme “Hot Goes Digital”. The client’s idea was to show how OC METRO BUSINESS is moving into the 2.0, very web friendly.

Designer Notes: My original concept for this logo was to incorporate the feel of web 2.0. Very glossy, colorful, reflections, clean, simple and sleek all into one logo. After showing a first round of designs and color combinations the client didn’t want to stray from it’s branding and the logos went through a revision and font change. The end result is what you see above and a bit different that the original concept, but what the client wants, the client gets.