Getting ready to prepare the new chapter of my career, here’s a sneak peek of the last issue of “OC METRO” before we officially become “OC Register Metro.” A recent acquisition of Churm Media by Freedom Communications Inc., owners of Orange County Register, has put a new spin on the magazine. Our new mission is Inspiration and Leadership.
What do Island Cowgirl Jewelry, Related Grey, Innovative Results and Carl Warren & Co. all have in common. This cover of course! Sheesh, sometimes I just gotta spell it out for ya. Shot by the ohh-so-talented Challenge Roddie, this cover pulled 4 very different industries together in one studio to hit a home run concept. Plus, the little dog, Dexxy, didn’t poop on anything, so there’s that!
OCMTERO’s annual “Women in Business” cover design. In an attempt to pull off an elegant, Vanity Fair-esque look, we enlisted the help of South Coast Plaza for wardrobe, Solmas for hair & makeup and our amazing freelance photographer, Challenge Roddie, for capturing it all. This cover design was quite the departure from our standard business type covers, but with each of the women on the listing being the top of million-dollar plus companies, we had to do something special.
My first year designing the annual “40 Under 40″ for OCMETRO and Churm Media, and I wanted to make a mark. Inspired by a design I’d seen on one of my frequented design blogs, I undertook the arduous task of manually typesetting each and every name to fit the shape of the ’40′ … even despite the editorial blunders of misspelled names that I later had to reformat and fit into an already tight, finished piece. Despite the grief and “woe is me” moments, the finished piece really stood on it’s own and was a big hit at the event and with our readers.
April 2009′s issue of OCMETRO was it’s annual “Marketing Matermind” featuring Jon Gothold, Executive Creative Director at Santa Ana’s DGWB, an advertising agency.
In the world o’ publishing, sometimes we don’t always get the cream of the crop when it comes to image selection. For whatever the case may be, we might be given lemons. In particular, I was given this image as a high res option for our cover story layout, and ended up making due with it as a cover image. Interesting enough in it’s own right, dabble in a little bit of typography and clipping paths, BOOM! Cover!
Prepping my team at Churm Media for the big switch from Quark 8 to InDesign CS5 (Hallelujah!), I assigned the project for everyone to design a magazine cover using exclusively InDesign and supporting Adobe products, for photo retouching/manipulation. They were given free reign, with the one caveat being that it had to look like a magazine cover, not an art piece. Being a team player I to took part in this exercise. Drawing inspiration from, quite possibly, the best news site on the internet, I set my goals at creating a cover for slashdot. Their tagline says it all, “News for nerds. News that matters.”. Being a long time follower of the site, and getting 90% of my conversation topics their as well, I knew that I wanted a cover subject that would ‘fit’. John Stewart immediately jumped to mind and my search of google images began. Maybe not the obvious choice for a “nerd news” magazine, but the guy has brains and wit to match … I knew the fit would work. Once I had the idea, the rest was a breeze.
January OCMETRO Cover, The ECOnomics Report, Special Green Issue
Churm Media, in association with OCMETRO
Quark 6, Photoshop CS2
OCMETRO’s first “Green” issue. They wanted something to capture the feel of the large green movement in Orange County.
Thanks to online tutorials (via PSD Tuts), this cover was not only fun, but also a huge learning experience. The client loved the idea from the start.
November 2008 OCMETRO Cover, The Hot 25: Revealed
Churm Media, in association with OCMETRO
Quark 6, Photoshop CS2, Illustrator CS2
6-8 Hours, concept to completion
Annually OCMETRO chooses it’s “Hot 25″ business people of Orange County California. This year we wanted to try a fresh new look, with a feeling of anonymity to appeal to the readers and grab their attention.
I really got to strech my design wings with this cover. Working for a business related publication, design like this is a tough sell. The image pleased enough of the decision makers and i got the green light to go ahead with the cover and cover story.