Given the chance to be published in print for my photography, I took an assignment for OCMETRO’s Style department. The task was to highlight a little boutique in Newport Beach, Patina, and it’s Fall fashions. Operating without a flash (note: I’ve since gotten my hands on a 580ex II speedlight!) I had to make use of all the available light in the kitschy vintage shop. Luckily I had my 50mm to eat up the light in there like a monster. Shooting at 1.4-1.8 has it’s distinct advantages in low light! In the end, 4 of the outfit shots made it into ink and archive … a very nice win for ninethree!
Quiksilver, a Huntington Beach-based lifestyle and apparel brand, held a flashback to the 80s contest on Saturday, Dec. 6, in conjunction with Tony Hawk and his newest business venture, shredordie.com, a Web site where everyone from top athletes to everyday users can post their favorite sports clips.
Launched in October 2007, the site had very little press coverage – until now, that is. The All 80s All Day Vert Challenge, held at Quiksilver’s headquarters, featured 21 well-known skaters of the 80s, such as Huntington Beach native Christian Hosoi, Steve Caballero and Bucky Lasek. These skateboarders – now successful business people – were decked out from head to toe in 80s garb.
Hawk flashed back to his roots with his blue shirt – worn in the 1987 skate film “The Search for Animal Chin” — highlighted hair and, of course, his bright pink skate deck, which he got out of storage specifically for the daylong challenge. Hosoi outfitted himself in spandex pants and a cutoff T-shirt, finishing off the ensemble with a wig. Pink highlights, ripped denim and high tops were some of the other flashy fashions worn during the event.
But the skaters weren’t the only ones who dressed up. More than 800 people attended – and they were required to don clothing popular during that time period. Side ponytails, bright pink high heels and hoop earrings were in abundance – and that’s just the girls! Guys wore torn T-shirts, big hair, suspenders – the works.
Amidst all the 80s mayhem, a skate competition ensued. The 80s-style vert ramp and skate decks proved to be a challenge for the skaters, but they were determined to skate to the best of their abilities.
“We gotta ride the real deal here,” says Hawk. And they certainly did. With 80s punk bands like The Ramones and The Clash playing in the background, the skaters competed in three challenges: Vert Challenge, Big Air Session and Jam Session.
Cash prizes were awarded to the first through 11th place winners, and Hawk took home the first place prize of $1,980, which he distributed amongst the skaters who didn’t place. Other awards include the Overall 80s, which went to Hosoi, and the Big Air, which went to Bucky Lasek.
The only video allowed at the event was from shredordie.com, which will release it, relying on the viral lure of Internet video to get the word out about the site’s features to action-sports buffs.
Quiksilver also debuted some of its Spring 2009 collection – with an 80s theme, of course. The brightly colored, printed and patterned vintage fashions were on display in the company’s expansive headquarters. The vintage outfits will be available in January.
Preview Video and photos after the jump.
All photogrpahy is copyright Luke Hodsdon @ ninethreestudio
Written by Kristen Schott @ ninethreestudio
Please contact Luke Hodsdon or Kristen Schott @ ninethreestudio if you would like to use any of this material. Thank you.
In the spirit of the presidential election, inspiration hit me. Up until the election was over no one really heard about the “race issue”, but once Barack was crowned king (figuratively speaking, of course) of our great nation it seems like that was the ONLY thing everyone had to talk about. I understand it’s a great time for our nation’s history and whatnot, but the negative connotation places on the issue of race is just sickening… So, long story short, this little bit-o-inspiration hit me.
Please don’t flame me or send me hate mail. This is NOT a racist message, it’s an observational render.
If you’re a supporter of the arts, like Obama, hate Obama, are half African-American or just feel like scoring some sweet swag… then check out My HALFricanUSA Cafe Press store. All the proceeds will go to keeping my refrigerator fully stocked with Mauntain Dew and Dr. Pepper. Thanks!
Today i came a cross some awesome photography on Mr. Toledano. The website is filled with great shots of fashion, environment and just plain weird. Most shots have a sense of underlying morbidity to them, but that’s almost what makes them completely unique and different from the rest of the fashion world. I couldn’t leave you with just ONE of these great photos, i’ve posted 3 more just to entice you.
Quark, Photoshop, Illustrator
2-3 hours to completion
Wanted a fresh new look to compete with other clothing ads in their chosen advertising magazine (southland golf magazine). Direction was for something modern, cutting edge, with supplied logos and photography.
Finally, an ad that has that “National” feel to it. This was the diamond in the rough of design assignments at Churm Media.
Clothing design by HANNA HEDMAN
117 32 Stockholm