Love Helvetica, my first submission
Filed Under (Design, Illustrator, Logos, Portfolio, Typography) by Luke Hodsdon on 11-03-2009
Tagged Under : Helvetica, Logo, Love, Luke Hodsdon, Portfolio
click the image above for 100% size.
As any good designer knows, typography is a main element of design. With the thousands of typeface choices many designers get overwhelmed. Modern design dictates that type not only be treated as an element on a page, but a main eye catch as well. Graham at ImJustCreative.com created a site, lovehelvetica.com, to simplify the typeface jungle, and pay homage to one of the classics… Helvetica. Being such a versatile font, Helvetica lends itself to a world of design with it’s huge variety of weights.
This design is my homage to the great font, Helvetica Neue. The thought process behind the design was to use the ‘a hole’ (thanks Albertonomo via flickr) to “peel” back into a heart shape and convey the idea of ‘love helvetica’. The 2.0 gradient shading has been my design kick for the month, so there’s some of that in there as well.
Comments/criticisms are always welcomed. Or design one of your own and sent me the link! Fond me on twitter to let me know as well @lhodsdon
March 11th, 2009 at 3:33 pm
Luke,
You may have caught this on PBS, your post reminded me of it…
http://www.pbs.org/independentlens/helvetica/film.html
Blog looks awesome as usual by the way…S
Steve Averill’s last blog post..Scams and Frauds Target Small Business
March 16th, 2009 at 3:58 am
[...] to Luke Hodsdon (@lhodsdon) for designing this cool logo for all to see and enjoy. He has posted a small article [...]
March 16th, 2009 at 7:00 pm
This logo looks great…I love the weight contrast between the “love” and “helvetica” and the peeling “a” is genius. But I thought the gradient made it look like there was a layer of fog hovering above it or something. Especially since it looks like there’s a faint drop shadow, and on a white background. I would like to see this without the drop shadow and gradient. But other than that, great job!