Twitter Cheat Sheet

by Luke Hodsdon · 31 Mar ’09 · 1 comment

Today at Churm Media, I was tasked with making a twitter help guide so that our editorial/marketing teams could help spread the word about our brands (@OCMETRO, @OCFamily, @IEFamily). That’s when i realized that if you’re not an internet savvy, hip user then you probably don’t really get the “jump right in and learn how to swim” aspect of twitter. Thus… the twitter cheat sheet. You may even notice a little shout out to a couple tweople (Twitter + people); @Tutorial9, @CameronOlivier, @Sethetter & @Vectips.

Click through to download the full size cheat sheet. PDF Available below image.
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OCMETRO Cover, 1-09 ECOnomics Report

by Luke Hodsdon · 27 Mar ’09

Title: January OCMETRO Cover, The ECOnomics Report, Special Green Issue

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2

Time Span: 4-8 Hours

About: OCMETRO’s first “Green” issue. They wanted something to capture the feel of the large green movement in Orange County.

Designer Notes: Thanks to online tutorials (via PSD Tuts), this cover was not only fun, but also a huge learning experience. The client loved the idea from the start.

Portfolio: CEO Centerfold, Lincoln Salazar 2-09

by Luke Hodsdon · 14 Mar ’09

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Title: February 2009 OCMETRO CEO Centerfold, Lincoln Salazar

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2

Time Span: 2 hours

About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.

Designer Notes: This was my 6th design of a CEO centerfold for OCMETRO magazine.

Click through for the full image after the jump.
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Portfolio: OCMETRO Cover, 12-08 Best & Worst

by Luke Hodsdon · 13 Mar ’09

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Title: December OCMETRO Cover, The Best & Worst Issue, Tiger Woods

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2

Time Span: 2-3 Hours

About: Cover design for OCMETRO’s Best & Worst Issue with a special Tiger Woods feature. The Tiger Woods Learning Center was featured as one of the ‘Best’ events in Orange County California, 2008.

Designer Notes: Getting to work with a cover image of a well-known, famous face really opened the perspective up to produce a great cover.

Click through for the full image after the jump.
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Portfolio: CEO Centerfold, Clarissa Ngo 1-09

by Luke Hodsdon · 12 Mar ’09

Title: January 2009 OCMETRO CEO Centerfold, Clarissa Ngo

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2

Time Span: 2 hours

About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.

Designer Notes: This was my 5th design of a CEO centerfold for OCMETRO magazine and third in a horizontal layout.

Love Helvetica, my first submission

by Luke Hodsdon · 11 Mar ’09 · 3 comments

As any good designer knows, typography is a main element of design. With the thousands of typeface choices many designers get overwhelmed. Modern design dictates that type not only be treated as an element on a page, but a main eye catch as well. Graham at ImJustCreative.com created a site, lovehelvetica.com, to simplify the typeface jungle, and pay homage to one of the classics… Helvetica. Being such a versatile font, Helvetica lends itself to a world of design with it’s huge variety of weights.

This design is my homage to the great font, Helvetica Neue. The thought process behind the design was to use the ‘a hole’ (thanks Albertonomo via flickr) to “peel” back into a heart shape and convey the idea of ‘love helvetica’. The 2.0 gradient shading has been my design kick for the month, so there’s some of that in there as well.

Comments/criticisms are always welcomed. Or design one of your own and sent me the link! Fond me on twitter to let me know as well @lhodsdon

Portfolio: Sneak Peak Logo redesign & Space tutorial

by Luke Hodsdon · 11 Mar ’09 · 1 comment

Title: Sneak peak Nine Three Studio logo & Glowing text in space.

Client: None, Personal Project

Program(s) Used: Photoshop CS2, Illustrator CS2 (for logo)

Time Span: 10-20 minutes, not including logo

About: Thanks to a GREAT, and fast, tutorial at Denis Designs, I was inspired to give my own take and twist. The tutorial is super easy to follow, and the results, as you can see, are pretty spectacular! Hey Denis, ever think about the tagline “You can’t spell design without Denis.”

Designer Notes: Easy to follow tutorial steps, great result i can’t really say much else! By the way, if you hadn’t noticed, this IS the new logo the site will be using in the re-design that is, god willing, still slated to happen mid year this year. Big plans in my brain… getting them out might be the hard part.

Portfolio: CEO Centerfold 12-08, Chris Hite

by Luke Hodsdon · 10 Mar ’09

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Title: December 2008 OCMETRO CEO Centerfold, Chris Hite

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2

Time Span: 2 hours

About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.

Designer Notes: This was my 4th design of a CEO centerfold for OCMETRO magazine and second in a Horizontal layout.

Click through for the full image after the jump.
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Portfolio: OCMETRO Cover, 11-08 The Hot 25

by Luke Hodsdon · 9 Mar ’09

Title: November 2008 OCMETRO Cover, The Hot 25: Revealed

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2, Illustrator CS2

Time Span: 6-8 Hours, concept to completion

About: Annually OCMETRO chooses it’s “Hot 25″ business people of Orange County California. This year we wanted to try a fresh new look, with a feeling of anonymity to appeal to the readers and grab their attention.

Designer Notes: I really got to strech my design wings with this cover. Working for a business related publication, design like this is a tough sell. The image pleased enough of the decision makers and i got the green light to go ahead with the cover and cover story.

Portfolio: OCFAMILY.com Logo Masthead

by Luke Hodsdon · 7 Mar ’09 · 1 comment

Title: OCFAMILY.com Masthead

Client: Churm Media, in association with OCFAMILY

Program(s) Used: Illustrator CS2

Time Span: 3 Hours

About: Churm Media requested a way to show it’s readers and advertisers the success it’d had at this year’s annual PPA (Parenting Publications of America) Awards Convention.

Designer Notes: I really wanted to explore trying to make the banner really appear as if it was intertwining throughout the Masthead. Piggybacking upon the great success of OCFAMILY’s website at this years Parenting Publications of America’s Annual awards contest & ceremony. Here are what some of the judges had to say about the website itself.

Gold: OC Family; Kimberly Porrazzo; Kristen Schott; Jeff Kitchen
OC Family’s web site provided rich multimedia content for its users. The highlight of this content is the ability for OC Family’s community to contribute photos of children. The photos are tastefully incorporated into the Web site’s design and provide an engaging entry-point into the site’s additional content. The directory of community businesses provides detail with both contact information and a description of services.

Portfolio: CEO Centerfold, Leila Entezam 11-08

by Luke Hodsdon · 6 Mar ’09

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Title: November OCMETRO CEO Centerfold, Leila Entezam

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop CS2

Time Span: 2 Hours

About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.

Designer Notes: This was my 3rd design of a CEO centerfold for OCMETRO magazine.

Click through for the full size image after the jump…
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Portfolio: OCMETRO Cover, 10-08 Obama-McCain

by Luke Hodsdon · 5 Mar ’09

Title: October OCMETRO Cover, What’s at stake for Orange County? Obama – McCain

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Illustrator CS2, Photoshop CS2

Time Span: 4 Hours

About: The cover story told of ways that each presidential candidate could effect Orange County, since we’re a hyper-local magazine media company.

Designer Notes: I wanted the cover to look vastly different than anything we’d produced in the past, bringing techniques and ideas which Churm Media hadn’t explored before. The idea of adding in the Orange slices was to really bring the hyper-local aspect to the cover, and to get a nice bright splash of colors.

Portfolio: CEO Centerfold, Andre Filip 10-08

by Luke Hodsdon · 4 Mar ’09

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Title: CEO Centerfold – Andre Filip, OCMETRO 10-08

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop

Time Span: 1 hour.

About: CEO Centerfold spread pages for OCMETRO, Photography by Tracie Spence.

Designer Notes: This was my second CEO centerfold design for OCMETRO Magazine, and the first ever horizontal layout for the section.

click through for full image.
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Portfolio: OCMETRO Cover, 9-08 Tito Ortiz

by Luke Hodsdon · 3 Mar ’09

Title: September OCMETRO Cover – Tito Ortiz

Client: Churm Media, in association with OCMETRO

Program(s) Used: Quark 6, Photoshop

Time Span: 4 Hours total project

About: October Issue cover design for OCMETRO

Designer Notes: This was the first issue of the re-design, and my first cover for OCMETRO (Previously i’d been designing OCFAMILY & Inland Empire Family Covers & layouts)

Portfolio: OCFAMILY TV Logo Design

by Luke Hodsdon · 2 Mar ’09

Title: OCFAMILY TV Logo Design

Client: Churm Media, in association with OC Family Magazine

Program(s) Used: Illustrator CS2

Time Span: 2 hours Conceptual. 2 hours design.

About: ocfamily.com needed a logo design for their new video feature in which anyone can upload videos of their children. The idea was to make them a TV star, on the web.

Designer Notes: I really wanted to add an element of freshness to this logo. In the end the company decided to take a darker direction and make everything black based.

I’m Speechlessly Amazed – FLARToolKit Augmented Reality

by Luke Hodsdon · 2 Mar ’09

I’m really not sure that there’s words that describe my first reaction to this Augmented Reality other than “ahh-buhhhh?”

I’ll be damned if i didn’t call everyone in the office within yelling range over to my cubicle to watch the fascination, and with reactions pretty much the same all the way across the board, it seems as if this technology is going to be turning all KINDS of heads in the near future!!

To see for yourself make sure you have a webcam and a printer. Ohh, and a preparedness to be AMAZED! Go to GE’s website and follow their instructions. If you don’t have a webcam or printer, click through to watch the video i’ve posted.

After doing some digging i found out the technology is called FLARToolKit. (More info here)

Thanks Creative Bits for the info!

Video of this phenomenal technology after the jump.
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